RETRO ART

The style now called "retro art" is a genre of pop art which was developed in the 1940s and 1950s in response to a need for bold, eye-catching graphics that were easy to reproduce on simple presses available at the time in major centres. Retro advertising art has experienced a resurgence in popularity since its style is distinctive from modern computer-generated styling.

Perhaps the most famous example of a retro pop-art character is the more generalized form of the Ward Cleaver-styled J.R. "Bob"Dobbs-esque icon which has been widely played off, copied, and parodied.